Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Enterpreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Corporate Social Responsibility
- Social Entrepreneurship
- People Management
- Retailing Industry
- Financial Markets
- » All Concept wise Cases
Industry wise Case Studies
- Banking and Financial Services
- Fast-Food Retailing
- Information Technology
- Cigarettes and Tobacco Products
- Printing and Imaging Equipment
- » All Industry wise Cases
Region wise Case Studies
Corporate Social Responsibility Case Study
Case Title:
Orkut– Google's Social Networking Website
Publication Year : 2007
Authors: Jena Joshi & Mridu Verma
Industry: Social Networking Services
Region: US Europe UK
Case Code: CSR0045P
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Orkut.com, a social networking site owned by Google, is one of its more successful ventures. It is important for Google that Orkut continues on its growth path. The case discusses orkut’s business model, traces its growth path and outlines the challenges faced by the company. By 2006, Orkut has become the 8th most visited site on the Internet. However Orkut got caught in legal troubles in Brazil and received negative publicity in India. This case study discusses the attempts made by Orkut to improve its image and regain its consumer base.
Pedagogical Objectives:
- The case discusses Orkut’s business model
- It also evaluates the growth strategies adopted by the company.
Keywords : Corporate Social Responsibility Case Study Orkut, Google, online community, social networking, orkut buyukkokten, Affinity Engines, Traffic Rank Trend, discussion groups, orkut's features, orkut's strategy to increase user base, challenges in brazil nd india, My space, Linkedln, Friendster, legal problems
